Nintendo's unmistakable Mii avatars come to life for the American launch of the Wii U in 2012. Still via YouTube
Nintendo's next console, at least provisionally called the NX, is being released in March 2017. The Japanese gaming giant needs a hit with its next home system, as its current-gen (home) offering, the Wii U, has sold 12 million units worldwide, putting it way behind the performance of the PlayStation 4 (approaching 40 million by now) and Xbox One (somewhere just north of 20 million). VICE Gaming editor Mike Diver and Chris Scullion—former staffer at Official Nintendo Magazine, Nintendo Gamer, and CVG, and now a freelancer—discuss what the Mario makers need to do in order to become a video gaming heavyweight again.
Mike Diver: I'm looking to you as the Nintendo expert here, Chris, given your background. The company's seen the Wii U do, basically, not so well. Before we even get into the NX, and how it can send the Wii U off with a proverbial bang, what do you think Nintendo did "wrong" in pitching the Wii U to its audience? Was the messaging at launch, and in the run up to it, confusing? Has the relatively small number of quality third-party titles played a part in its commercial performance?
Most people I know who own a Wii U love it, and feel that if it's not their most-played console at home, it's certainly the one that feels unique, special, and they really like that about it. So why haven't more people experienced that feeling?
Chris Scullion: I think the Wii U's pitch was a bit of a mess from the start. When Nintendo first revealed the GamePad, it didn't even make it clear that it was a new console: There were some online who thought it was another Wii accessory like the Wii Zapper, Wii Balance Board, or Wii Wheel.
The biggest blunder for me though was Nintendo's E3 2012 presentation, where it made a complete meal of the Nintendo Land demonstration. When you look back to the Wii and Wii Sports, that was the perfect game to sell people on the console: You took one look at people playing it, and within five seconds, you knew exactly how to play it.
Got an hour and ten minutes? Watch Nintendo's E3 2012 presentation. The 'Nintendo Land' part begins at 56:35. I watched that Nintendo Land presentation again last night: It took nine minutes to explain how to play the Luigi's Ghost Mansion minigame. It was pretty appropriate that Luigi had a vacuum cleaner because you could almost feel the excitement being sucked out of the room.
For me, then, the first big failure was not being able to effectively explain how the console works without it sounding like a complicated mess. It really wasn't—I still love Nintendo Land and think it's one of the best multiplayer games around—but pushing that "asymmetrical gameplay" buzzword around and using convoluted ways of explaining what was actually a fairly straightforward concept put it on the back foot from the beginning.
The other failure in my eyes was the lack of power. I know the Wii was massively successful despite essentially being a beefed-up GameCube, but it at least had simplicity on its side: Those who may not have been "hardcore," long-time gamers and didn't really mind that the system wasn't in HD or pushing billions of polygons were more than happy with what it offered.
What the Wii lacked in power, then, it had in approachability. Because of its ballsed-up marketing the Wii U had neither, and so it failed to appeal to both the "hardcore" and the new audience it had acquired in the previous generation.
Diver: So it basically boiled down to marketing, really the confusion over what the Wii U did differently, in simple terms that the legions of, I suppose, "casual" gamers that got into the Wii could grasp? Nintendo overcomplicated the selling of the system, tied themselves in knots, and the company never quite managed to untangle itself?
I guess you feel that's a massive shame, and an opportunity missed, though, because when it comes to innovation in video games today, I'd say Nintendo was the market leader. Sometimes the company tries a little too hard to switch gameplay where simpler systems would benefit the experience—a case in point being the latest Star Fox, though I concede it's as much a Platinum product as a Nintendo one—but I love that it tried. Is there a significant risk, however, in making the NX another radically different proposition from what the PlayStation and Xbox owners use day in, day out? Or, at this point, does Nintendo not need to care about impacting on that market, on taking players away from other consoles, and instead look to appeal to those former Nintendo diehards left cold by the Wii U?
Scullion: I think the diehards will always stick with Nintendo. Even as the Wii U launch approached, I still found myself getting excited for it: I knew it had made a mess of explaining the benefits of the system, but I still knew it was Nintendo, so it had to know what it was doing. I still feel I made the right decision, too: I've had enormous fun with my Wii U over the past few years. I think there are a lot of dedicated Nintendo fans like me, then, who have a similar trust in the company and will buy its hardware regardless.
The people I think Nintendo needs to work on winning over are the less dedicated Nintendo fans: The ones who, to be brutally frank, are a little less-informed and consider themselves the "hardcore" gamers Nintendo snubbed. Those who claim Nintendo "screwed them over" with the Wii because of a handful of casual titles (Wii Sports, Wii Fit, and Wii Music), ignoring the fact that it brought them two Super Mario Galaxy games and new entries in the Super Mario Bros, Zelda, Smash Bros, Metroid Prime, Donkey Kong Country, Mario Kart, Punch-Out, and Sin & Punishment series, among others.
These are the ones who think the Xbox One and PS4 are catering to the "core" gamers now and believe the Wii U is further proof of Nintendo's abandonment—again, despite the likes of Xenoblade Chronicles X, Bayonetta 2, Pikmin 3, Donkey Kong Country: Tropical Freeze, and more. The whole thing's purely an image problem in my eyes, and I think it's this that Nintendo needs to remedy: Both by ensuring the NX is powerful enough to impress the so-called core, and in doing so ensuring more third parties are on board, because they can port their multi-format games over easier.
I do agree that the Wii U was a missed opportunity, though. It was clear Nintendo was trying to fix that relationship that had been "broken" through no fault of its own, by doing things like funding Bayonetta 2's development and getting Platinum involved (it's easy to forget the likes of The Wonderful 101). Even Star Fox Zero is a victim of Nintendo's image, in my eyes: People now associate Nintendo with simplicity, so when they're presented with a control system that takes more than five minutes to get used to, it's quickly dismissed as a massive failure. Ask people who've stuck with Star Fox Zero what they think about it after a couple of hours—other than those who decided to criticize it without finishing a single playthrough—and the reaction will be far more positive.
Diver: Do you feel there's any substance to the sometimes serious, more often tongue-in-cheek "claim" that Nintendo is specifically catering for a younger audience? For, as Videogamer might put it (in the video below), "babies"? Even despite the awesomely challenging games—I mean, ZombiU, come on—it's stuck with this image, probably not helped by having a mascot like Mario in an age of gaming where that sort of cuddliness has pretty much been left behind?
"Nintendo makes games for babies—they always have, and they always will." Videogamer gently takes the piss out of 'Splatoon.'
Scullion: I feel the whole "Nintendo makes games for babies" thing stems from what I was saying before. It's clear that a lot of Nintendo's games do appeal to younger gamers, but there's an image problem: There's a perception that because they're colorful and feature cute characters, these games are directly aimed at children and children alone.
What makes the likes of Mario, Zelda, and Pokémon so successful is that they appeal to all ages, not just children: We're not talking something like a Peppa Pig game where a thirty-year-old would look a bit odd sauntering into GAME to buy it. Again, though, it's an image thing: I'm sure many of those who dismiss Nintendo games as for kids—the ones who Videogamer are brilliantly mocking—happily snapped up the new Ratchet & Clank on PS4 last week.
Still, though, that's not really important now because I think we'd both agree the Wii U's run is over. Like you say, Nintendo needs to come up with a decent send-off for those of us who invested in it and have enjoyed what we got.
Diver: On topic, I do feel that Mario has a significant part to play in sending the Wii U out in the best possible way. I've been thinking about what Nintendo can do to have us dust off the GamePad pre-Zelda—assuming Zelda happens on the Wii U, which it surely has to, right? So, how about a Splatoon/Mario Kart 8 crossover. As a veteran Nintendo fan, what do you think of Sunshine-era Mario, FLUDD in action, appearing as an optional "third party" AI in Splatoon matches? Cleaning up the ink on both sides as they go, perhaps knocked out of the game for ten seconds with a good shot to the FLUDD? Makes for another level of strategy, there. And then in Mario Kart 8, we have two Inklings and related cars—with "oil slick" power-ups, rollers on the front to run rivals down, that sort of thing. I think that'd be awesome—and would totally speak to the people who bought that premium Wii U bundle with both games included late last year.
Some of this in 'Splatoon,' please Nintendo
Scullion: I like the Splatoon/FLUDD crossover idea, as well as the Mario Kart/Splatoon one. I'd love another couple more track packs for Mario Kart because the Zelda and Animal Crossing ones were fantastic. Maybe Metroid and Star Fox ones, with Samus and Fox added as extra characters? Turn it into a proper "Super Smash Kart."
The NX may see Nintendo facing the opposite problem as the Wii U. With the recent steps into mobile, with Miitomo, some Nintendo fans are already expressing unease that the company is changing into something different. And if the NX makes a big effort to appeal to Xbox and PlayStation owners, that concern might grow stronger. This time it might be the Nintendo fans who feel left behind.
The one thing Nintendo will always have over Microsoft and Sony is a back catalog spanning well over thirty years, and it should be using that to its fullest to appeal to Nintendo diehards in the Wii U's final year or so. It needs to be telling its fans: "We may be planning something different with NX, but we aren't forgetting you." Stuff like Super Mario Maker's un-lockable retro characters and Badge Arcade on 3DS are doing a good job of this.
Speaking of which, let's not forget that—if the rumors that NX is both a console and handheld are true—the 3DS might be on its way out, too. By focusing on the failed system, are we maybe all ignoring the potential imminent death of the popular one?
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Diver: That's a damn good point and one I'd not considered. The New 3DS feels like a halfway house that nobody's really happy with. I mean, come on—why can I not play A Link to the Past on my ordinary 3DS XL? It can run N64 games, so what gives? SNES games on the New 3DS feels like a flopped marketing move, to shift consoles to a market that has them already. But I never paused to think about Nintendo abandoning the 3DS line entirely. Surely it wouldn't?
But then again, if it didn't, and the NX is as much a handheld as a home system, do you think Nintendo can afford to support two systems, simultaneously? One criticism of its releases right now is that you have your Wii U version of a game, then a very similar, perhaps slightly simplified version of it on 3DS, and actual identity of each system, or its personality, hardware aside, can be hard to pin down.
I suppose now the question is: What does the NX need to be, and how does that impact Nintendo's existing hardware? I imagine the Wii U will disappear quickly, unfortunately, in its wake. But the 3DS still sells shitloads. Nintendo can make Zelda cross-platform across Wii U and NX—but surely the same can't happen with NX and 3DS titles?
Scullion: It's going to be very interesting to see the NX later this year, because—while we all know the Wii U is on its death bed—as soon as Nintendo reveals the NX, we'll have a much better idea of the 3DS's fate.
To be honest, I wouldn't be surprised if the 3DS was approaching the end, too. It's a year and a half older than the Wii U, and other than a new Kirby in the summer, a new Pokémon in the winter, and that Metroid Prime: Federation Force game nobody's looking forward to, there are no first-party games in the release schedule for that, either.
If we take the "part console, part handheld" thing as fact, then it does stand to reason that the 3DS should be phased out. If it's marketed properly—and that's a big if—the NX could appeal to parents as a money-saver: a single purchase that lets the kids play Mario, Splatoon, Minecraft, and so forth at home, but also keeps them quiet with Pokémon and Animal Crossing games on trips. Even if it ends up being something like $500—which is expensive by Nintendo's standards—that's still you getting two powerful systems for less money than buying both a Wii U and 3DS, according to Nintendo's current RRP.
One thing Nintendo's always nailed is backward compatibility, so it stands to reason that the NX will probably be able to play Wii U games, even if that ends up being digital only. But who's to say it won't be able to play 3DS ones, too? When you look at what the Wii U does with Wii games, where it sort of quits out of the Wii U operating system, loads its own custom Wii firmware, and acts like a standalone Wii, it would be interesting if the handheld element of the NX could do the same and turn into a 3DS at will.
Of course, this would also necessitate the much-requested feature of being able to play your digital Wii U and 3DS games on more than one system. Which would lead to another brownie point for Nintendo, and another way of winning over lapsed fans.
Diver: Do you think the NX would benefit from a subscription service that allows users access to a wealth of old Nintendo classics? Like PS+, but rather than a few games at a time, actually have the 8- and 16bit-games available to stream all the time, for a small cost per month. I love that idea, and would eat it all up.
Beyond providing a platform to play what we know, though, what more does the NX need to do in 2017 to ensure it's not a Wii U, that it outperforms its predecessor, and, I guess, returns Nintendo to a major contender in what is currently a two-horse race for console supremacy? OK, a one-horse race.
Scullion: That subscription service idea is something I've dreamed about for years. I think I wrote about something like that back when I worked for Official Nintendo Magazine. It would be fantastic: essentially a Netflix for Nintendo.
Nintendo puts a lot of importance on its legacy games, and rightly so: It's fantastic. But many gamers feel they're massively overpriced, and no matter how great these old games were, you need to find a price point that will stop gamers saying, "Stuff that, I'll just download an emulator."
The original SNES Donkey Kong Country is currently $10 on 3DS Virtual Console. It's clearly a fantastic game, but in this day and age, that's simply considered too much.
Charge us something like $19.99 for access to the entire NES, SNES, N64, Game Boy, and Game Boy Advance vaults, though—even if it's just first-party stuff at first, until Nintendo sorts out a royalties system for third-party devs—and people will leap at it. Get just two hundred thousand people signed up to it, and that's $3.7 million in income every month. $45.2 million a year off old games just sitting there in the archive is nothing to be sniffed at.
This is NOT an NX controller. Thankfully. Photo via thenextweb.com
As for what the NX needs to do, I think it needs to find a balance between power and innovation instead of going all out with one of them. If it's a console and handheld in one, that's innovation enough: We don't need any other quirky nonsense like those non-button controller fakes that were doing the rounds a month or two ago.
By all means Nintendo should add existing stuff like amiibo support and StreetPass. Imagine playing a new Pokémon where you play the normal game on the move on the handheld element, then upload your StreetPasses to your console when you get home and battle the teams of people you passed on fancy Pokémon Stadium–style battles on your television.
Speaking of which, in terms of power, I think the console element needs to at least hold its own with the Xbox One and PS4 as they stand just now, never mind the rumored upgrades for those systems. The Wii and Wii U lost third-party support when porting "multi-format" games became a huge downgrading hassle, so make the NX easy to port like-for-like from Xbox One or PS4 and the third-party support will come naturally. If a developer sees a porting opportunity that takes little effort, that's easy money: Of course, it'll support Nintendo.
In short, then, my dream NX is one that's as powerful as an Xbox One, at least for its home console element; has full backward compatibility with all legacy Nintendo systems, be it directly or through Virtual Console; replaces both the Wii U and 3DS; and appeals to both the so-called hardcore gamers and long-time Nintendo fans. Oh, and it should have a system-level achievement system, too.
Not much to ask for, eh?
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