Before the puddle, there was only the grey misery of January. After the puddle, there was shell shock and scorn. But for one brief moment—for one brief, six-to-eight hour window—the Drummond Puddle defined the month it occurred in: the Drummond Puddle was the light shining in all of our lives. As the rain came down and the wind whipped into us from the sea, we all stopped, at our desks and on our commutes, faces turned to the screen in delirious white-blue bliss, watching a load of Geordies frolic around in a shallow puddle. For one perfect moment, the Drummond Puddle was everything. For one perfect moment, the Drummond Puddle was all of us.
January 6, 2016. That was when half a million people discovered what Periscope was. Through this app, streamed live, we watched as hapless weatherbeaten strangers attempted to traverse a difficult puddle across the entrance to a bridge in Jesmond, Newcastle. And then something else happened: as the viewership peaked, boomed viral, and busted to nothing at astonishing light speed, students turned up, people with surfboards and floaties, Domino's pizza delivery boys, journalists. An impromptu party atmosphere broke out as the light faded out of the day. And all of us watching had the same exact reaction: Ah, that's ruined it now. That's ruined that. The innocence of the puddle is corrupt.
There was a curious sense of ownership about the puddle: from the 100-odd people in the Periscope chatroom, to the mute viewers at home, to the man on the lilo—or inflatable pool raft—who splashed around in it for a selfie. We watched as a woman in a mustard jacket stormed through with nothing but seething disregard for the puddle. Jeered at cyclists. Laughed at the girls in box-fresh Nikes. The puddle was the January weather made crystalline, a visual metaphor, a live-feed of people falling over our favorite conversational topic. And it happened in one perfect moment of time: a dreary Wednesday on the first week back in the office after new year. A day or a week either way and nobody would've cared about the Drummond Puddle. But January 6, 2016? There could be no better time.
But what of the people involved in the Drummond Puddle? What of the people at creative agency Drummond Central who set the live-feed up? What of Anthony Kane, a man dubbed the "pink lilo cunt"? What of journalist Tom Ough, a man sent to write a story about a puddle? What of the chatroom collective that built up around the puddle? What of the characters and the memories? What was the exact Domino's pizza order delivered to a puddle? What? Who? How?
Through a series of incredible conversations, reader, I found out.
All illustrations by Dan Evans
AN ORAL HISTORY OF THE DRUMMOND PUDDLE
Starring:
Niall Griffiths
Journalism trainee, Periscope chatroom member #300.
Beth Hazon
Managing Director, Drummond Central.
Kev Lynn
Senior Designer, Drummond Central, who said the immortal line "look at that, he's got his ringpiece out" when someone mooned in the puddle.
Tom Ough
Newcastle Chronicle journalist sent to document and report on the puddle.
Anthony Kane
Radio producer, first man to take a selfie in the puddle.
Angela Hamilton
PR, Newcastle City Council.
Nick Dutch
Head of Digital, Domino's PR.
Nick Sallon
Content Strategy, Periscope.
Chris Kemper
Developer, retriever of the wet floor sign.
Dr. Alex Niven
English Literature professor, Newcastle University; North East documentarian.
Not starring:
The Woman Who Sold a Bottle of Drummond Puddle Water on eBay, who declined our many requests for comment.
Our story begins:
Niall Griffiths, trainee journalist, Periscope chatroom member #300, voice of the people: I was on lunch break and I saw my colleague retweeted it, then I went into the chat room thing and saw about 100 to 200 people in there, but I just stayed on there in the background while I was doing work. I can assure you I was working. I just kept on in the background while that was going on.
Beth Hazon, Managing Director, Drummond Central: Yeah, the puddle is there all the time. But the weather has been very crappy in the North East, so over November and December we had a lot of rain and that puddle has been there a lot of the time. Our creative floor looks over the puddle, so it's something that we would have regular conversations around—watching people navigate their way around it, through it. There is a guy—one of our copywriters, Steve Wilks— who had the idea to live-stream it when he was on the bus. He came in and had a conversation with one of our social media managers—a guy called Richard Rippon—on how we could stream it, because then we could do our work but also watch it at the same time, because we are all split on different floors. So the live-stream started as just a very practical suggestion for our own amusement.
Kev Lynn, Drummond Central Head of Design, unofficial puddle commentator: We've got a double window, so you have to lift the first window to get to the second one, so we put a phone there. But then it wouldn't stick, so we had to Blu-Tack it in many places. It was a bit of a botch job, like, but it managed to stay there all day. That was about it: we didn't realize that we were being recorded at first, and then we did. Then Beth was upstairs saying, "You're being recorded, watch you don't swear!"
Photo via Beth Hazon
Beth Hazon: It was only up for about six hours in total—it went up mid-morning and we were all watching, and then we were totally stoked when it got to like 100 views.
Nick Sallon, Content Strategy at Periscope: Over half a million people watched #DrummondPuddleWatch on Periscope (547,828 live viewers, 24,263 replay viewers). There were around 100,000 tweets relating to the puddle in the 48 hours that followed alone.
Kev Lynn: We were hoping that it would get 200, but then it actually went viral, and we were just running around, clapping our hands.
Niall Griffiths: I showed everyone in my office when I saw the retweet—we have two separate offices, so I showed everyone in both, then we were all on it. I believe only the first 100 can talk in the chat room so they don't allow anyone above that watching to chat, so I was lucky I was in that first 100. They expanded it later—or people dropped out, I don't know—and I did see a friend from back home on it. But I was the only one from work in there.
Anthony Kane, radio producer, famously took a selfie of himself on a lilo in the puddle: We were sitting in the office and it was so addictive, and pretty much the whole sales team had stopped working and were sitting watching it on one Mac. I just thought, I really want to be there, this is so frustrating. I just felt like I had to do something, not with work but just to be there. We needed to be at the puddle. At that time it was only like 5,000 people, so it felt like it was just between us lot, but we were checking our phones as we were driving down and it got to like 20k and we started freaking out that all the people were gonna be watching us when we got there. We didn't wanna make ourselves look like a pleb.
"We needed to be at the puddle."
Tom Ough, Newcastle Chronicle journalist, leading puddle reporter: I became aware of Puddle Watch at some point over lunchtime. I wasn't the first to spot it by any means, but pretty soon everyone had taken a look.
I was working on something else when my editor came over to tell me he had a job for me. It was Puddle Watch. Naturally I was delighted. It was my first week of my placement on the paper and I knew it was time to win my spurs.
Beth Hazon: Me, personally, I like the person in the mustard jacket who went around the side, thought about it for a while, and then went around the lamppost.
Kev Lynn: There was a little old man who stormed through puddle, didn't look at anyone, wasn't bothered he was soaking. He just stormed right through.
Tom Ough: I had a soft spot for the cyclists who would stop for neither man nor puddle and sailed on through.
Niall Griffiths: There was this one guy who saw the puddle in the distance and didn't even break stride—he just went for it. His mate tried to follow suit but didn't do it as well. But yeah, it was graceful and a thing to behold.
Anthony Kane: I don't know whether it was because they'd heard of it or seen it or whatever, but some people were just, like, charging through it. They were so aggressive, like, "THIS ISNT STOPPING ME." And I respect those people because they made me look like an absolute fool.
Niall Griffiths: I do remember there was a wet floor sign placed there at one point and that guy had a great reach—just great form shown there.
Photo via Chris Kemper on Instagram
Chris Kemper, Drummond Central developer, retrieved the wet floor sign from the puddle: The sign is indeed ours, and is currently—and was before its time in the spotlight—chilling with the blue roll in the cleaning cupboard. The person responsible for the sign being there in the first place was Phil Cole , who had the idea to put it there, and who then actually went and did it.
Tom Ough: I enjoyed the tale of the woman with a stroller who marched across as if the puddle weren't there, stroller and all. And there was a quite sweet episode in which a guy got his shoes wet to help a girl across the muddy bank. Somewhere out there is Newcastle's answer to Francis Drake.
Chris Kemper: In terms of good techniques, I always admired those that jumped over it. I got sent out for coffee while it was quiet, so I had to cross the puddle and opted for the push-off-the-wall technique, so that served me well going over. I thought I was going to have a big issue coming back with my hands full of coffee, but I managed to clear it with minimal spillage, so that was good!
Alex Niven, Newcastle University academic, puddle scholar: Yeah, I just walked right into it. As I remember, I walked passed this guy—there's usually a homeless guy reading a sort of crime thriller; I don't know if he's there all the time, but he's usually under the tunnel just out of shot—and saw the puddle, and then, very clumsily with my cerebral academic head on—some might say pretentious—I very clumsily clung to the lamp-post and attempted to jump over the mud on the upper end of the puddle.
Chris Kemper: The best ones were always the ones who thought going via the wall was the easiest option, because they'd end up lowering themselves (and in most cases, their very clean shoes) onto the mud, and having to then work out how to traverse muddy grass.
Alex Niven: I'd got my cheap Sainsbury's boots and they were quite muddy for the rest of the day. But as I say, I'm not too fussy about footwear.
Kev Lynn: The best had to be the two girls who went right, then left, then right, then left again, then they came over—but one had a bright white pair of Nike Cortez on, so her friend who was first through the puddle put her homework down over the muddy part so her friend could walk over without the Cortez being damaged...
Chris Kemper: There was one person who actually tried going the other way, but not only that, put paper down first to walk on that. When she tried the first step, the paper moved instantly, and I was hoping we'd see a fall, but sadly it didn't happen. It just took so long for her to cross via the paper. I was on the edge of my seat watching. I just wanted to see a fall.
Niall Griffiths: There was two girls with surfboards as well, but they weren't as funny.
Kev Lynn: ...but she got wet and filthy anyway. I think that was the moment that got us howling. That was when it went from 300 viewers to 2,000 in a matter of minutes.